IRA TTS Engine

Unlock your
voice's potential.

Built in Hyderabad, IRA is one of India's best Indic text-to-speech engines — generating human-like audio in Hindi, Telugu, Tamil, and 22+ Indian languages, with sub-200ms latency.

Built in Hyderabad
22+ languages
Sub-200ms
REST API
Convey Labs
Priya
HI · Warm
Arjun
TE · Professional
Sneha
TA · Energetic
Features

What you get
out of the box.

[01]

22+ Indian languages

Hindi, Telugu, Tamil, Kannada, Malayalam, Bengali, Marathi, Gujarati, Punjabi, Odia, Assamese, and more.

[02]

Sub-200ms latency

Streaming audio fast enough for real-time voice agent conversations.

[03]

Multiple voice profiles

Male and female options across age ranges — warm, professional, energetic, calm.

[04]

SSML & prosody control

Fine-tune pitch, speed, emphasis, and pauses with standard SSML markup.

[05]

Marketing video generation

Professional voiceovers for social ads, explainers, and IVR systems — in minutes.

[06]

REST API + SDKs

Simple endpoints for TTS conversion. Node.js and Python SDKs available.

Use Cases

How teams
actually use IRA.

Case 01

Voice agents

Power ENGAGE with IRA voices. Leads can't tell it's AI.

Case 02

Video localisation

Same ad in 10 Indian languages in minutes. Upload script, choose voice, download audio.

Case 03

IVR modernisation

Replace robotic IVR voices with natural-sounding audio. 40% less caller drop-off.

Case 04

E-learning narration

Generate course voiceovers in regional languages at scale. No studio time needed.

Case 05

Podcast & audiobook

Convert long-form text to listenable audio across Indic languages with consistent voice.

Case 06

In-app voice prompts

Natural-sounding notifications, tutorials, and confirmations in the user's preferred language.

Indic TTS FAQ

Text-to-speech for India,
answered.

22+ Indian languages, including Hindi, Telugu, Tamil, Kannada, Malayalam, Bengali, Marathi, Gujarati, Punjabi, Odia, and Assamese, alongside Indian-accented English. Each language ships with multiple voice profiles across male and female voices and several age and tone ranges.

AI4Bharat's Indic-TTS work out of IIT Madras is excellent research and the right starting point if you want to self-host and have ML engineers to run inference. IRA is built for a different situation: a hosted API with latency guarantees, voice consistency across a brand, SSML control, and support, so a product team can ship voice features without standing up a model-serving stack. If you are evaluating both, the real question is whether you want to own the infrastructure or the outcome.

Sub-200ms for streaming audio, which is the threshold where a conversation stops feeling like a system responding and starts feeling like a person talking. That matters most in interruption handling — when a caller talks over the agent, the recovery has to be fast enough that the caller does not notice the seam.

Yes, and this is the part most TTS engines get wrong on Indian text. Real Indian speech mixes languages inside a single sentence — a Telugu sentence with English numbers, prices, and product names in it. IRA handles the pronunciation and prosody across that switch rather than reading the English words with Telugu phonetics or vice versa.

Yes. The three most common uses outside voice agents are IVR modernisation, where natural audio measurably reduces caller drop-off versus older concatenative voices; ad and explainer voiceovers, where one script becomes ten language versions in minutes instead of ten studio bookings; and e-learning narration at scale.

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