What you get
out of the box.
Meta CAPI
Site visit and purchase events. Bypass browser restrictions and iOS tracking loss.
Google Enhanced Conversions
Match offline conversions back to the click. Improve Smart Bidding signals.
LeadSquared webhooks
Automatic triggers when leads move between pipeline stages.
Lead Gen ID match
Uses original Meta Lead Gen ID for highest match accuracy.
Event dashboard
Real-time event firing, match rates, and cost-per-qualified-lead visibility.
Custom event mapping
Define your own pipeline stages and map them to the right CAPI events without engineering.
How teams
actually use First Party Data Solutions(1P Data).
Real estate
Tell Meta 'this lead visited the site' instead of 'form fill'. Cost per qualified lead drops sharply.
Education
Enrolment events to Google Ads. Cost per student drops, Smart Bidding optimises correctly.
Agencies
White-label CAPI with per-client dashboards. Manage many accounts from one place.
Automobile
Test-drive-booked and showroom-visit events instead of just enquiry form fills.
BFSI
KYC-complete and disbursement events for loans, policy-purchased events for insurance.
Healthcare
Appointment-booked and procedure-complete events for clinic and hospital campaigns.